Pinolere, keeping tradition alive


All year round you can find art and craft shows in Tenerife, outlets to showcase and sell the traditional wares of rural life, but for three days Pinolere in the northern La Orotava valley is the biggest show on the island.

From September 5 to 7 some 128 exhibitors will converge on the small village to set up stalls on the three levels of terracing in a stunning location where the pine forests meet the low clouds. The village has around 700 inhabitants and life is centred around a working museum of arts and crafts where the great Canarian traditions are kept alive. For the three days of the festival, the locals are joined by arts and crafts people of the other Canary Islands and much further afield.

One of the main crafts taking centre stage is Cestoria, the art of basket weaving, Pinolere festival doubles as an international competition for this highly creative and practical art form. There are also displays of hand made cigars, a speciality of La Palma, home made jams, honey and cheeses and clothes and home decorations.


The festival is a celebration of a way of life, and there is always lots of music, dance and displays of traditional sports and games. Most people come away loaded up with new wines and food to try, all at reasonable prices supporting small independent business families. The showground is well sign posted up from Puerto de la Cruz, or this year you can make use of a shuttle bus servive from Titsa (green national company)Â from La Orotava bus station. Entrance to the showground is 2.50 euros, hopefully the sun will shine on this special scene, but it can get a little chilly up north so go prepared.

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